Team Industry research Essay Example | Topics and Well Written Essays - 1000 words

Team Industry research - Essay Example The company’s net sales for the third quarter of 2014 increased by 15 percent. The net income for the company for the third quarter 2014 was 404 million dollars. Chipotle Company is a fast food firm that specializes in tacos and burritos. The chipotle is a Mexican Spanish name, which implies dried and smoked fast food. The company mission statement and marketing strategy is based on philosophy of food with integrity, which depicts its efforts in utilizing organic ingredients and serves natural food than other established companies such as Taco Bell. Chipotle Company was established in 199 with the intention to serve quality and good food with an experienced that redefined and exceeded fast food experience (Shambora n.p). It is significant to note that the company source locally produced organic food. They utilize dairy ingredients raised in absence of synthetic hormones. In order to show its growth and success, the company ended its third quarter in the year 2014 with a whooping net income of more than 57 percent. The net sales of the company increased to nineteen percent during the third quarter, which the company said it was because of sys tem wide menu price hike. Compared to the Chipotle’ strategy, the Taco Bell strategy revolved on maintaining the current customers and ensuring that they are able to obtain the preferred flavors and taste. The strategy did not consider the impact of the dynamic change in customer preference. The change in the taste and preference of the consumer market affected Burger King Profits and sales, which is an indication of the failure of the strategy (Moskin n.p). In fact, the strategy by Chipotle was different and involved the development of products focusing on the entire market, while Taco Bell focused on super fans for long leading to serious challenge and reduction in the market share. In