Case study of an organization that has experienced or is experiencing Essay

Case study of an organization that has experienced or is experiencing an ethical dilemma - Essay Example And despite the corporation’s attempts to clean up its image in the global marketplace, mostly by launching Fair-trade products in various developed countries, recently Nestlà ©Ã¢â‚¬â„¢s reputation was damaged even more by the same morally reprehensible tactics it employed decades ago (Merrett, 2007). Our case study, however, will focus expressly on the controversy which Nestlà © Corporation brought upon itself decades ago in the 1970s by utilizing questionable marketing practices in selling its products to vulnerable mothers in developing nations. These practices grant an ideal opportunity to apply normative ethical theories in an evaluative context. The normative theories of interest here will be those of deontology’s duty-centric approach and utilitarianism’s focus upon happiness satisfaction as the highest degree of moral action. This approach will hopefully reveal the rotten core of Nestlà © Corporation’s past treatment of rational beings; whether or not it is the case that the company has truly changed these methods through time remains for another discussion. The present discussion, by focusing upon deontology and utilitarianism specifically, will examine the Kantian concepts of ends, utilitarian notions of value, and the evident lack of moral content backing Nestlà ©Ã¢â‚¬â„¢s actions. Nestlà © Corporation dates back to the mid-19th century when American businessmen joined with Henri Nestlà ©, a food developer, to create what would become the centerpiece of the company. Throughout the remainder of the 19th century, the company would continue to develop ground-breaking food products. Throughout the 20th century, the firm continued to innovate—growing ever larger through acquisitions and mergers. In recent times, Nestlà ©Ã¢â‚¬â„¢s line of products has revolved around a wide range of goods, including coffee, water, ice cream, infant foods, seasonings, frozen foods, refrigerated foods, pet foods, and nutritional products (Nestlà © Corporation). The organization’s stated