Thursday, October 17, 2019
International Brewing Industry Case Study Example | Topics and Well Written Essays - 2750 words
International Brewing Industry - Case Study Example The recommendations advise that the Danone Group should refrain from significant investments in Brasseries Kronenbourg, and monitor the performance, as to see if there are any improvements in closing the gap on their financial weaknesses and able to move out of debt over a period of time. The following report has demonstrated a knowledge and understanding of the range of techniques and concepts introduced in the Certificate in Management Studies programme. The Integrated Case study is based on the International Brewing Industry, Danone Group and Brasseries Kronenbourg. The structure of a business group is largely dependant on the strategy it follows. (Chandler, 1990) There are business groups with large degrees of autonomy among departments, and there are businesses with strict vertical management. The structure of Danone Group is observed below. Organizational structure of Danone Group allows certain degrees of autonomy to its departments/subsidiaries. The 'Premier Rond' only determines general objectives, which must be achieved, but all the local operating decisions are left to general managers of departments/subsidiaries. These companies are restructured only if their management fails to achieve the objectives determined by the 'Premier Rond'. Restructuring activities as well as monitoring performance of 'Troisieme Rond' are performed by division managers or 'Deuxieme Rond'. In this way Danone Group achieves a certain degree of autonomy at the same time
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